Every Door Direct Mail through
the US Postal Service

Every Door Direct Mail (EDDM): Simplifying Local Marketing

Every Door Direct Mail (EDDM) is a cost-effective marketing service provided by the United States Postal Service (USPS), designed to help businesses reach potential customers in specific geographic areas. EDDM allows businesses to target every household within a chosen zip code or postal route without the need for a mailing list, making it a powerful tool for local marketing campaigns.

How EDDM Works

The process is straightforward. Businesses select the neighborhoods or areas they wish to target, prepare their mailpieces according to USPS guidelines, and drop them off at the local post office. The USPS then delivers the materials to every address on the selected routes. This eliminates the need for purchasing or managing mailing lists, streamlining the distribution process.

Key Benefits of EDDM

Cost-Effective Advertising: EDDM significantly reduces marketing costs by offering discounted postage rates for bulk mailings. This is ideal for small to medium-sized businesses looking to maximize their advertising budget.

Localized Targeting: EDDM enables businesses to focus their efforts on specific geographic areas. This is particularly useful for local businesses like restaurants, salons, retail stores, and service providers aiming to attract nearby customers.

No Mailing List Required: Unlike traditional direct mail campaigns, EDDM doesn’t require a customer database. Businesses simply choose the routes that align with their target demographics.

Increased Visibility: Since EDDM delivers to every address within the selected area, businesses can ensure their message reaches a broad audience.

Best Practices for EDDM

To maximize the effectiveness of EDDM campaigns:

Design visually appealing and engaging mail pieces with a clear call to action.

Include promotions, discounts, or event announcements to attract attention.

Time your mailings strategically to align with seasonal trends or local events.

Who Can Benefit from EDDM?



EDDM is an excellent solution for businesses aiming to increase local visibility, non-profits seeking to promote events, and organizations looking to reach a broad audience efficiently. With its affordability and ease of use, EDDM is a practical choice for driving local engagement and boosting brand awareness.